CCS Plus Consulting Team
Discounting when sales drop speeds up the fall.
I know why you do it. Customers are thin, and you have to do something.
1. A discount isn't a promotion. It's a new price
Customers remember the new price, not the original.
2. You're buying customers who won't stay
The people who come are there for the bargain. Next time there's no discount, she goes to the next salon that has one.
You paid for a batch of customers who won't stay, and you can't get your price back up.
3. Do this today
Check how many of the customers your last promotion brought in are still around three months later.
Want to see how CCS Plus makes these numbers clear? Book a 30-minute Demo and we'll show you using your real data.
