When sales drop, your first thought is usually "I need more customers".
What you actually need is the same customer coming back twice more.
1. Do the math
If a customer who comes 4 times a year comes 6 times instead, your revenue goes up 50%. No extra new customers, not a cent more on ads.
2. Keeping regulars costs less than finding new ones
Getting regulars to come more often costs roughly a fifth of what it takes to win a new customer.
You haven't got the most out of the customers you already have.
3. Do this today
Work out how many times a year your customers visit on average. The number below 6 may be more than you'd ever believe.
Want to see how CCS Plus makes these numbers clear? Book a 30-minute Demo and we'll show you using your real data.
CCS Plus Consulting Team