Retention & follow-up

You don't need more customers

When sales drop, your first thought is to find more customers. Do the math: a customer who visits 4 times a year coming 6 times lifts revenue 50%, with no new customers. Getting regulars to come more costs about a fifth of winning a new one.

CCS Plus Consulting Team 4-min read
A beautician greets a regular customer with a smile at the salon door

When sales drop, your first thought is usually "I need more customers".

What you actually need is the same customer coming back twice more.

1. Do the math

If a customer who comes 4 times a year comes 6 times instead, your revenue goes up 50%. No extra new customers, not a cent more on ads.

2. Keeping regulars costs less than finding new ones

Getting regulars to come more often costs roughly a fifth of what it takes to win a new customer.

You haven't got the most out of the customers you already have.

3. Do this today

Work out how many times a year your customers visit on average. The number below 6 may be more than you'd ever believe.

Want to see how CCS Plus makes these numbers clear? Book a 30-minute Demo and we'll show you using your real data.

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