Marketing

Sales dropping? Hold off on ads

When sales drop, many owners raise the ad budget first. But with retention under 50%, half of the new customers never come back. Ad spend is one-off, churn is ongoing. Fix retention first and the same money works more than twice as hard.

CCS Plus Consulting Team 4-min read
Water poured into a cracked glass jar keeps leaking out onto the counter

When sales drop, the first thing many owners do is raise the ad budget.

But pouring water into a leaking bucket is a waste.

1. Under 50% retention, the customers you buy don't stay

If your retention is under 50%, half the customers who walk in won't come back.

You pay for 100 new customers, and three months later 40 are left.

2. Ad spend is one-off. Churn is ongoing

Fix retention first, and the same money will work more than twice as hard.

3. Do this today

Check your three-month retention first. If it's under 50%, put the ad budget away. Not sure how to calculate it? Read this: 90% of owners calculate retention wrong.

Want to see how CCS Plus makes these numbers clear? Book a 30-minute Demo and we'll show you using your real data.

#CCS Plus#salon advertising#salon marketing#return rate#customer retention#ad budget

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